Luxury Watches
Watches and Wonders 2026: Secondary Market Reset
Sixty-five brands. Swiss exports up 9.2%. US demand surging 26.8%. Geneva sets the story and the secondary market sets the price.
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Luxury Watches
Watches and Wonders 2026: What Dealers Need to Prepare For
Sixty-six brands. Audemars Piguet's return. Tudor's centennial. The biggest product week of the year starts April 14.
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Luxury Watches
Rolex Raised Prices Again. Dealers Are Somehow Thrilled.
Swiss watch exports bounced 9.2% in February. The secondary market index is at a two-year high. Rolex now controls 33% of Swiss watch sales.…
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Luxury Watches
Swiss Watch Exports Surge 26.8% in U.S. — February 2026
Swiss watch exports rose 9.2% in February 2026 with U.S. demand up 26.8%. Brand CPO programs are reshaping dealer economics.
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Luxury Watches
Watches and Wonders 2026: What Geneva Means for Dealers
Watches and Wonders Geneva 2026 brings 66 brands, 6,000+ retailers, and Audemars Piguet to one week that sets the tone for Q2.
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Luxury Watches
Watch Market 2026: Rolex, Patek, AP Pricing Outlook
The 2026 watch market remains firm, led by Rolex, Patek Philippe, and Audemars Piguet. But tariffs, weaker demand, and global uncertainty co…
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Our Luxury Watches section covers the brands and market forces that define modern watchmaking — from Rolex pricing and Patek Philippe secondary market performance to Audemars Piguet normalization, tariff impacts, and Watches & Wonders coverage. Data-driven analysis for watch dealers, collectors, and industry professionals.
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