Jewelers Trend ("we," "us," or "our") operates the website JewelersTrend.com (the "Site"). This Privacy Policy explains what information we collect from visitors, how we use it, and the choices you have regarding your data. By using the Site, you agree to the practices described below.
1. Information We Collect
Information You Provide Directly
We collect information that you voluntarily submit to us, including:
- Newsletter Signup: When you subscribe to our email newsletter, we collect your email address and, if provided, your name.
- Contact Forms: If you contact us through the Site, we may collect your name, email address, and the contents of your message.
Information Collected Automatically
When you visit the Site, certain information is collected automatically through cookies and similar technologies:
- Device & Browser Data: Browser type, operating system, device type, screen resolution, and language preferences.
- Usage Data: Pages viewed, time spent on pages, referring URLs, click patterns, and navigation paths.
- Network Data: IP address and approximate geographic location (city/region level).
2. How We Use Your Information
We use the information we collect for the following purposes:
- To send you our email newsletter and editorial updates (only if you have opted in).
- To respond to your inquiries or messages.
- To analyze Site traffic and user behavior in order to improve our content, layout, and user experience.
- To monitor and prevent technical issues, spam, or abuse.
- To comply with legal obligations and enforce our Terms of Service.
3. Cookies & Tracking Technologies
The Site uses cookies and similar tracking technologies to enhance your experience and gather analytical data.
Types of Cookies We Use
- Essential Cookies: Required for basic Site functionality such as page navigation and access to secure areas.
- Analytics Cookies: We use Google Analytics to collect aggregated, anonymous data about how visitors interact with the Site. This helps us understand which content is most valuable and how we can improve.
- Preference Cookies: These remember your settings and choices (such as language or region) to personalize your experience.
Managing Cookies
You can control or delete cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when a cookie is being set. Please note that disabling cookies may affect certain features of the Site. You can also opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-on.
4. Third-Party Services
We use the following third-party services that may collect data in connection with your use of the Site:
- Google Analytics: Web analytics service provided by Google LLC. Google Analytics uses cookies to analyze visitor traffic. Data collected is processed in accordance with Google's Privacy Policy.
- Google reCAPTCHA: Used on certain forms to prevent spam. Subject to Google's Privacy Policy and Terms of Service.
- Email Service Provider: We use a third-party email service to manage and deliver our newsletter. Your email address is shared with this provider solely for the purpose of delivering emails you have opted into.
We do not sell, rent, or trade your personal information to third parties for marketing purposes.
5. Data Sharing & Disclosure
We may share your information only in the following limited circumstances:
- Service Providers: With trusted third-party vendors who assist in operating the Site and delivering services (e.g., email delivery, analytics), bound by contractual obligations to protect your data.
- Legal Requirements: If required by law, regulation, subpoena, court order, or governmental request.
- Protection of Rights: To protect the rights, property, or safety of Jewelers Trend, our users, or the public.
- Business Transfers: In connection with a merger, acquisition, or sale of assets, your data may be transferred as part of that transaction.
6. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes described in this policy. Newsletter subscriber data is retained until you unsubscribe. Analytics data is retained in accordance with Google Analytics' default data retention settings. If you request deletion of your data, we will process your request within 30 days.
7. Your Rights & Choices
Depending on your location, you may have certain rights regarding your personal data:
- Access & Portability: You can request a copy of the personal data we hold about you.
- Correction: You can request that we correct inaccurate or incomplete data.
- Deletion: You can request that we delete your personal data, subject to certain legal exceptions.
- Opt-Out: You can unsubscribe from our newsletter at any time by clicking the "unsubscribe" link in any email or by contacting us directly.
- Cookie Preferences: You may manage cookies through your browser settings as described above.
California Residents (CCPA / CPRA)
If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), gives you the following rights:
- Right to know what personal information we collect, use, disclose, and (where applicable) share.
- Right to delete personal information we have collected, subject to certain exceptions.
- Right to correct inaccurate personal information we maintain about you.
- Right to opt out of sale or sharing of personal information for cross-context behavioral advertising.
- Right to limit use of sensitive personal information.
- Right to non-discrimination for exercising any of these rights.
We do not sell your personal information for monetary value. We may “share” information for cross-context behavioral advertising as defined under California law. To opt out, manage cookie preferences, or submit any of the rights requests above, visit Your Privacy Choices or email admin@jewelerstrend.com. We will respond within the time required by law (generally 45 days).
You may use an authorized agent to submit a request on your behalf. We will require written proof of authorization. We will verify your identity before fulfilling any request by matching information you provide against what we already hold.
European Visitors (GDPR)
If you are located in the European Economic Area, you have additional rights including the right to access, rectify, erase, restrict processing, and data portability. Our legal basis for processing your data is your consent (for newsletter subscriptions) and our legitimate interest (for analytics and Site improvement). To exercise your rights, contact us using the information below.
8. Children's Privacy
The Site is not directed at individuals under the age of 16. We do not knowingly collect personal information from children. If we become aware that we have collected data from a child under 16, we will take steps to delete it promptly. If you believe a child has provided us with personal information, please contact us.
9. Data Security
We implement reasonable technical and organizational measures to protect your information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.
10. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Effective Date" at the top of this page. We encourage you to review this page periodically to stay informed about how we protect your data. Continued use of the Site after changes constitutes acceptance of the updated policy.
Automated assistant, chat, text messaging and calls
We may offer the tools described below on this website. Where a tool is available to you, this is how we handle your information. You can always reach a member of our team, and we do not sell your messages.
Chat and messages
When you use our chat, email or text messaging, we collect your messages, the name and contact detail you give us, and basic technical data (such as a shortened, hashed form of your IP address used only for abuse prevention). We use them to answer you and follow up on your request. Replies may be drafted with the help of an artificial-intelligence service operated by a service provider that processes the text on our behalf and is not permitted to use it to train its models for others; a member of our team reviews replies before they are sent unless the question is a routine one such as hours or address. Please do not send payment card numbers or other sensitive details in chat. We keep conversations for 12 months, then delete them. We do not sell your messages.
Text messaging (SMS)
If you opt in, we send text messages about your inquiry. Message frequency varies and message and data rates may apply. Reply STOP to cancel or HELP for help. We do not share mobile numbers or text-messaging consent with third parties for their marketing. See our SMS Terms.
Phone calls with our AI assistant
Our phone line may be answered by an automated AI assistant, which tells you so at the start of the call. Calls may be recorded and transcribed (you are told first and can ask not to be recorded). We keep recordings and transcripts for 90 days.
11. Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, or have concerns about how your information is handled, please contact us:
Jewelers Trend
Email: admin@jewelerstrend.com
Website: jewelerstrend.com