Phillips set the highest single-watch-auction total ever at CHF 74.8 million ($96.3M), with 43 world records and a 1953 Patek 2523 cloisonné South America at $10.2M. Christie's followed at $42.3M with a 99 percent sell-through, and Sotheby's anchored Important Watches Part II with the Shapes of Cartier collection.
Swiss watch exports for Q1 2026 closed at 6.2 billion francs, up 1.4 percent year over year, ending a long stretch of monthly declines. The …
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Swiss watch exports jumped 9.2% in February 2026 to CHF 2.2 billion, driven by a 26.8% surge in US shipments, yet Q1 2026 closed at just 1.4…
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Swiss watch exports totaled CHF 6.2 billion in Q1 2026, up 1.4% year-over-year, but March reversed course with a 1.0% decline. Secondary mar…
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Swiss March exports fell 1.0% to CHF 2.1117 billion. Saudi Arabia -16.8%, Qatar -25%, UK +3.2%, France +72.4%. The mix: steel watches -9% by…
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Watches and Wonders has brought fresh energy back to the category, but strong launches alone do not erase macro pressure or guarantee second…
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Rolex, Patek Philippe, Audemars Piguet, and Cartier all showed up to Geneva with something to prove. Only one satisfies the secondary market…
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Sixty-five brands. Swiss exports up 9.2%. US demand surging 26.8%. Geneva sets the story and the secondary market sets the price.
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Sixty-six brands. Audemars Piguet's return. Tudor's centennial. The biggest product week of the year starts April 14.
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Swiss watch exports bounced 9.2% in February. The secondary market index is at a two-year high. Rolex now controls 33% of Swiss watch sales.…
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Watches and Wonders Geneva 2026 brings 66 brands, 6,000+ retailers, and Audemars Piguet to one week that sets the tone for Q2.
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Swiss watch exports rose 9.2% in February 2026 with U.S. demand up 26.8%. Brand CPO programs are reshaping dealer economics.
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The 2026 watch market remains firm, led by Rolex, Patek Philippe, and Audemars Piguet. But tariffs, weaker demand, and global uncertainty co…
Read article →Our Luxury Watches section covers the brands and market forces that define modern watchmaking — from Rolex pricing and Patek Philippe secondary market performance to Audemars Piguet normalization, tariff impacts, and Watches & Wonders coverage. Data-driven analysis for watch dealers, collectors, and industry professionals.
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